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Latest Press Release

Valera is delighted and proud to be the title sponsor of Miss Ireland 2012.

Miss Ireland is renowned for their professional approach to beauty, health and wellbeing, similarly to Valera. The Miss Ireland Pageant allows this message to be communicated through out Ireland.

VALERA deals exclusively with hair care appliances. This deep knowledge enables VALERA to create appliances that treat the hair in a healthy and careful way.

Valera is proud to be title sponsor of the Miss Ireland Pageant and wish the best to all the finalists.

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VALERA is Professional

VALERA's Know-how has always been based on close collabration with the professional world of hairdressers, who are the specialists in styling and hair care.

VALERA a Swiss brand

VALERA benefits from the solid reputation of the MADE IN SWITZERLAND claim. Swiss image communicates values like quality, precision, reliability, competence, respect for health and environment, exclusivity.

VALERA is First for

Valera has developed its professional knowledge based on the long experience producing hairstyling appliances since 1955. It is continuously presenting innovative new concepts to the hair styling markets

2008: Eco Power Pro is the first eco friendly professional hairdryer.
2009: Rotocord is introduced, the innovative tangle prevention device.
2010: Swiss'X is launched, the X-Brush is a world novelty which combines hair straightening and instant brushing.
2011: First hairdryer with intelligent automatic voltage selector iF@n Digital Travel is presented.
2012: Introducing Swiss Comfort hair cosmetics and styling tools.